How to generate music for an ad

Why generate music at all

A silent spot scrolls past in a feed exactly like a photograph does. The problem with music is not finding any, it is licensing: a stock track needs its usage bought, and one off a playlist will not clear moderation on any ad platform.

The music studio generates a track nobody else has, usable in advertising on the same terms as the graphics and the video. A track costs one credit — the same as a graphic — except on one engine billed per started minute.

Brief, length and vocals

1. 1Open New track, or switch to Music on the graphics or video screen.
2. 2Describe the music in instruments and tempo, not in brand mood: "acoustic guitar, light drums, around 100 BPM" works better than "something fresh and premium".
3. 3Decide whether it sings. Some engines have an instrumental switch, others only listen to the brief.
4. 4If you want your own words, type them into the lyrics field with [Verse] and [Chorus] tags. Not every engine accepts them.

Sung lyrics, and what comes back

Singing in Polish is the hardest thing these engines do, and they differ enormously at it. One will get a consonant cluster right; another substitutes a word that sounds close but does not exist. Listen to every sung version all the way through before it goes under a spot.

Each music engine has a page with a sample it rendered itself and a paragraph on what not to trust it with. If the words matter, start with the one named there as strong on lyrics.

Which engine for which job

The five engines differ along different lines than the image models do: not resolution, but whether they will take your words, whether they can be told to stay quiet, and how long they keep you waiting.

• A bed under a voiceover, needed now: Lyria 3. Fifteen seconds and one credit.
• A track cut to exactly thirty or sixty seconds: ElevenLabs Music. It is the only one that takes length as a field and ends where you told it to.
• A jingle sung in Polish in your own words: MiniMax Music 2.6. Two and a half minutes of waiting is the price of the one engine whose Polish diction we checked by transcribing it.
• Music to fit a finished graphic: Lyria 3 and Lyria 3 Pro accept an image as a hint for the mood. The other three start from a brief alone.

Track length

Four of the five engines decide the length themselves and usually hand back under a minute. One takes length as a field in the job and ends the track exactly where you told it to — that is the one to use when the spot has to run for precisely as long as you bought.

Finished tracks go to the Music tab of the library and download as files. The app does not mix music into video — that happens in your edit, the same as a voiceover.