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Listing CTR: why the first photo matters more than the price

The thumbnail in a results list is a billboard. Fix it before you cut your margin or pay for promotion.

Listing CTR: why the first photo matters more than the price
The Reklamuj team
The Reklamuj team
22 Jul 2026 · 1 min read

Promotion and price only work once somebody clicks. And people click what looks confident and readable in a grid of offers.

A test you can run this weekend

Leave the price alone. Change only the first photo to a catalogue frame. Compare the click-through rate over a few days. Many shops see the difference before they touch paid ads.

What kills CTR

A product too small in the frame, a busy background, reflections, a colour that does not match reality. Nobody wants to risk a return.

Reklamuj keeps the shape and colour from your own shots, and adds the background and shadow that match your category look. Send us your listing link.

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More guides on photos, video and formats for shops selling on marketplaces, in their own store and on social media.